The Arbory
Client: | 2025 | Graphics
The Arbory is a conceptual branding project created to explore premium packaging design within the wellness and aromatherapy sector. The brief focused on developing a refined brand identity that balances clarity, calmness, and visual elegance.
The process
Typography choices were deliberately light and spacious, paired with organic illustrations to evoke a sense of serenity and transparency. I worked across both print and digital applications, producing assets including bottle labelling, outer packaging, and product visuals.
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Chamomile
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Orange Blossom
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Sweet Majoram
User Research
The concept for The Arbory was developed following user research into consumer behaviour within the wellness and aromatherapy space. I conducted moodboard testing and visual preference surveys to understand what audiences associated with purity, relaxation, and trust in essential oil products. Feedback revealed a strong preference for soft, botanical visuals and minimal, elegant typography. This insight informed my decision to use fine line illustrations, gentle gradients, and a muted colour palette — creating a visual identity that feels both premium and calming, while clearly communicating product benefits at a glance.
Key desgin elements
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