Bicycle/papa johns
Industry: Retail | 2024-2026 | Designer
At Bicycle, working with Papa Johns, I’ve developed my skills in a fast-paced agency environment, delivering a wide range of marketing-focused design work across POS, CRM, web, social, and local store marketing. Working across multiple channels has strengthened my ability to balance creativity with commercial objectives while maintaining brand consistency. I regularly collaborate with marketing, strategy, and content teams to produce effective campaign assets, often managing multiple briefs simultaneously and adapting quickly to changing priorities. This experience has given me valuable insight into delivering design that supports both brand storytelling and performance-driven marketing.
Papa Johns website here
![PJ Sourdough Campaign 2026 LEAFLET [A5P].jpg](https://static.wixstatic.com/media/2ba338_978d750ff3cc4f13949ad49b2ace170a~mv2.jpg/v1/fill/w_259,h_383,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Sourdough%20Campaign%202026%20LEAFLET%20%5BA5P%5D.jpg)
CREATIVE REBRAND
FOR SOURDOUGH
![PJ Sourdough Campaign STRUT CARD [A4P].jpg](https://static.wixstatic.com/media/2ba338_baaec247e9874efc96786e1f50df9372~mv2.jpg/v1/fill/w_270,h_383,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Sourdough%20Campaign%20STRUT%20CARD%20%5BA4P%5D.jpg)
![PJ Sourdough Campaign 2026 BOX TOPPER [A5P]2.jpg](https://static.wixstatic.com/media/2ba338_700806bb57ad45eb8e25f8c52004896a~mv2.jpg/v1/fill/w_246,h_366,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Sourdough%20Campaign%202026%20BOX%20TOPPER%20%5BA5P%5D2.jpg)
![PJ Garlic Gum CRM [600x400].jpg](https://static.wixstatic.com/media/2ba338_a70468765a394a34aae1aa1d4b4436ea~mv2.jpg/v1/fill/w_282,h_207,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/2ba338_a70468765a394a34aae1aa1d4b4436ea~mv2.jpg)
![PJ Loyalty CRM Banner [1024x512].jpg](https://static.wixstatic.com/media/2ba338_bba62d2634104bf49beef559a276a7d0~mv2.jpg/v1/fill/w_246,h_118,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Loyalty%20CRM%20Banner%20%5B1024x512%5D.jpg)
![PJ Valentines CRM Banner student [1024x900].jpg](https://static.wixstatic.com/media/2ba338_9d4ca068967641bda363f44925115c54~mv2.jpg/v1/fill/w_246,h_236,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Valentines%20CRM%20Banner%20student%20%5B1024x900%5D.jpg)
![PJ Valentines CRM Banner [1024x900].jpg](https://static.wixstatic.com/media/2ba338_c038c52af7d0409190a4f4def7716bda~mv2.jpg/v1/fill/w_246,h_246,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Valentines%20CRM%20Banner%20%5B1024x900%5D.jpg)
campaigns
![PJ Veganuary CRM Banner [MULTIPLE SIZES].jpg](https://static.wixstatic.com/media/2ba338_8c30097abf564e35863378393a936545~mv2.jpg/v1/fill/w_282,h_173,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Veganuary%20CRM%20Banner%20%5BMULTIPLE%20SIZES%5D.jpg)
![PJ Valentines CRM Banner student footer [1024x210].jpg](https://static.wixstatic.com/media/2ba338_bdf14314af67470987ead001c34c7d26~mv2.jpg/v1/fill/w_282,h_61,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Valentines%20CRM%20Banner%20student%20footer%20%5B1024x210%5D.jpg)
![PJ Valentines Medium and one side, dessert and two sides for 12 [600x950] .jpg](https://static.wixstatic.com/media/2ba338_d130232aa3cd44c9aef871a09d79fdde~mv2.jpg/v1/fill/w_282,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20Valentines%20Medium%20and%20one%20side%2C%20dessert%20and%20two%20sides%20for%2012%20%5B600x950%5D%20.jpg)
![PJ C3_C4 DTTD Campaign Summer 2 2025 CRM Email Banner [600x400].jpg](https://static.wixstatic.com/media/2ba338_6ec2debd423644caa4db6e31b6f33848~mv2.jpg/v1/fill/w_282,h_195,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20C3_C4%20DTTD%20Campaign%20Summer%202%202025%20CRM%20Email%20Banner%20%5B600x400%5D.jpg)
![NPD Chicken and Dips CRM [600x400]LARGE.gif](https://static.wixstatic.com/media/2ba338_d0587847426c47d59b4bd0a28b75bf8f~mv2.gif)
![PJ C3_C4 DTTD Campaign Summer 4 2025 CRM Email Banner [600x400].jpg](https://static.wixstatic.com/media/2ba338_4c80464b0398493eab27f61e0464993a~mv2.jpg/v1/fill/w_344,h_492,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20C3_C4%20DTTD%20Campaign%20Summer%204%202025%20CRM%20Email%20Banner%20%5B600x400%5D.jpg)
![PJ St Patricks CRM Banner [1024x512] copy.jpg](https://static.wixstatic.com/media/2ba338_290a175d07ed4d589a956a78323a8d3a~mv2.jpg/v1/fill/w_439,h_216,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20St%20Patricks%20CRM%20Banner%20%5B1024x512%5D%20%20copy.jpg)
![PJ C3_C4 DTTD Campaign Summer 5 2025 CRM Email Banner [600x400].jpg](https://static.wixstatic.com/media/2ba338_3a6f36bb43c849459b404a09acd6476d~mv2.jpg/v1/crop/x_571,y_0,w_1157,h_1667/fill/w_150,h_216,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20C3_C4%20DTTD%20Campaign%20Summer%205%202025%20CRM%20Email%20Banner%20%5B600x400%5D.jpg)
![PJ C3_C4 DTTD Campaign Summer 1 2025 CRM Email Banner [600x400].jpg](https://static.wixstatic.com/media/2ba338_7ba36e170b94400fa6119aa6fb258090~mv2.jpg/v1/crop/x_361,y_0,w_2139,h_1667/fill/w_344,h_268,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/PJ%20C3_C4%20DTTD%20Campaign%20Summer%201%202025%20CRM%20Email%20Banner%20%5B600x400%5D.jpg)
![PJ App Download CRM Banner [600x400].jpg](https://static.wixstatic.com/media/2ba338_97455c55f6d54ee69c6c9bc6fe68dc64~mv2.jpg/v1/fill/w_378,h_268,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/2ba338_97455c55f6d54ee69c6c9bc6fe68dc64~mv2.jpg)
ANIMATION &
VIDEOGRAPHY
menu
countertops
Papa Johns : UI/UX website and mobile
Working on the Papa Johns website, I contributed to the development of a user-focused digital experience that balanced strong brand identity with ease of use and conversion-driven design. The focus was on simplifying the customer journey ensuring users could easily browse menus, customise products, and complete orders with minimal friction.
The creative process involved collaborating with internal teams to understand both user needs and commercial objectives, translating these into intuitive layouts and visually engaging interfaces. I supported the creation of wireframes and design solutions that improved navigation, hierarchy, and clarity across key touchpoints, while maintaining consistency with brand guidelines.
Through iterative design and testing, the experience was refined to enhance usability, optimise performance across devices, and ultimately drive engagement and conversions, ensuring the platform delivered both a seamless user journey and a strong visual impact.
